Selling Better Buildings (Preview Only)

Up to this point, this program has focused mostly on the technical performance of homes, which you should be well equipped to address. In this course, Gord Cooke shifts the focus slightly to talk about what it takes to sell those homes.

Selling the high performance features of a home takes a knowledge not only of the benefits, but also of the selling process. In fact, explaining high-performance houses from a technical point of view can sometimes hinder the sales process.

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